There are many ways to build high numbers of links. Link trading is a great idea. If you want to get high value links in the niche area of finances, you can look to exchange links with other link minded companies. If you want to list the best mortgage rates and they might have the best home insurance, you can become partners and share links.

If you have a banner for the best mortgages, you could trade it with someone who services property with maintenance or offers new furniture or water softener systems. Trading links is a great idea but you have to think about who your audience is and trade high value links with the right webmasters. 

Anyone linking to your page can get exposure and by your linking to other people’s pages you share the ability to help improve one another’s website rankings. If you want to gather attention from someone by advertising fixed rate mortgages, be sure that they are the audience that might be interested in mortgages. You might find a small percentage on a gaming website or knitting club chat room but would be more likely to find better results if sharing with someone that is related to homes or finances in some way, shape or form.